Empowering Elegance: The Story Behind Maria's Unique Branding Photoshoot
- Lala Cogo
- Jan 2
- 2 min read
Updated: Jan 5
Branding Photoshoot for Maria, Image Consultant based in London, UK.
Creating a branding photoshoot is always an exciting journey, but working with Maria was particularly inspiring. From the moment we started brainstorming, it was clear that this would be more than just a collection of photos—it would be a visual story reflecting her passion, mission, and elegance.
Maria grew up in a family of tailors, immersed in the art of craftsmanship and beauty. Her Italian heritage infused her life with a love for harmony, style, and detail. This upbringing planted the seeds for her career as an image consultant, helping people discover their natural beauty and express their personality through style.
Maria’s mission is deeply personal: empowering individuals to embrace their uniqueness and radiate confidence. Her words, “Image consulting goes beyond appearance; it’s about feeling good as a whole person,” resonated with me as a photographer.
Our brainstorming started with an exploration of Maria’s story, values, and vision for her business. She shared how she wants to be seen as a friend and trusted advisor, someone who understands her clients’ personalities and enhances their individuality. Her ideal client ranges from career-driven individuals to new mothers rediscovering their identity and style. This diversity gave us rich material to craft a shoot that showcased Maria’s approach—kind, supportive, and sophisticated.
We drew inspiration from Maria’s favourite places, including the streets of London and the interiors of her house and office. The location’s palette aligned perfectly with Maria’s brand colours, particularly peach, a shade she associates with serenity and elegance. We also incorporated elements from her day-to-day work: colour analysis books, fashion journals, and the personal touches that define her process.
The Photoshoot: Capturing Her Authenticity
During the shoot, Maria’s authenticity shone through. One highlight was capturing her explaining the seasons of colour to a client, a process she describes with so much passion and clarity. We also staged moments of her walking outdoors, embodying the idea of transformation and forward movement—themes central to her brand.
Every detail of the shoot was intentional, from the props to the lighting, ensuring that the photos reflected Maria’s values of self-confidence, empowerment, and elegance. For instance, we created a shot of her analysis the face shape with her client, symbolising the journey of self-discovery and the joy of embracing one’s unique beauty.
Inspiring Other Women
What makes Maria’s work so impactful is her ability to connect deeply with her clients. She isn’t just selling a service; she’s offering transformation, helping people see themselves in a new, empowering light. This photoshoot was a celebration of her dedication to her craft and the people she helps every day.
For me, this project wasn’t just about capturing beautiful images; it was about telling Maria’s story in a way that inspires others. To all the female entrepreneurs reading this: remember that your brand is an extension of your mission and values. Just like Maria, you have a story worth sharing, and I’d be honoured to help you bring it to life.
Are you ready to create a bespoke branding photoshoot that tells your story? Let’s work together to bring your vision to life.
WANT TO HAVE A BRAND OF IMPACT? BOOK NOW A FREE 30-MIN DISCOVERY CALL WITH ME.
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