Rebirth, Resilience, and Reinvention: Lais' Transformative Branding Photoshoot
- Lala Cogo
- Jan 29
- 3 min read
Branding Photoshoot for Lais, Architect and Interior Designer in London, UK.
When I first talked to Lais about her story, I knew this photoshoot would be unlike any other. She wasn’t just looking for professional branding images; she wanted to capture the essence of a journey that had shaped her into the fierce, determined woman she is today. From overcoming a life-altering accident to defying the odds and becoming a Master in Interior Design, her story resonated deeply with me. As a branding photographer, my goal is always to translate identity into imagery—and with Lais, that meant portraying her resilience, transformation, and unwavering passion for design and life.
The Vision: Creating a Photoshoot That Speaks Her Story
During our photoshoot design session, Lais and I talked at length about her journey. She shared memories of her childhood, the hardships she endured after her accident, and how her persistence led her to London, where she built a successful career. Her story was one of rebirth, a powerful transformation that shaped not only her personal growth but also her professional identity.
I asked her, “How do you want people to feel when they see these images?” Without hesitation, she said, “Inspired. I want them to see that anything is possible.” That became our guiding light for this branding session.
Crafting a Bespoke Branding Experience
Understanding Lais’ brand meant diving into her world. As an architect and interior designer, she appreciates clean lines, structured compositions, and intentional spaces. We decided to reflect these elements in her shoot—choosing locations with modern, sleek architecture to mirror her design aesthetic. Every backdrop, every pose, and every expression was curated to communicate her brand: professional, sophisticated, yet deeply personal and inspiring.
One location in particular stood out: a beautifully designed, minimalistic workspace flooded with natural light. It was perfect for capturing her in action, sketching, and curating spaces—showcasing her expertise and passion for design.
The Emotional Impact: More Than Just Headshots
What made this photoshoot special wasn’t just the images—it was the emotions behind them. There was a moment when Lais paused, looked around, and took a deep breath. “I never thought I’d be here,” she said, her voice filled with gratitude.
Hearing her say that was a reminder of why I do what I do. Brand photography isn’t just about visuals—it’s about storytelling, about freezing moments that hold meaning, about creating images that speak to who someone truly is.
A Message for Female Entrepreneurs
Lais’ story is a reminder to what’s possible when you refuse to let limitations define you. Her branding photos are not just images; they are symbols of her tenacity and courage. To every female entrepreneur reading this, let this be a reminder: your story is your strength. Whether you are just starting out or are in the midst of a reinvention, embrace your journey. Your brand is not just about what you do—it’s about who you are and what you stand for.
Bringing Your Brand to Life
If you’ve been thinking about a branding photoshoot that truly reflects your essence, let’s create something intentional together. Your story deserves to be seen, heard, and celebrated. Let’s craft visuals that align with your vision and inspire those who come across your brand.
Because just like Lais, you have a powerful story to tell—and I’d love to help you share it!
WANT TO HAVE A BRAND OF IMPACT? BOOK NOW A FREE 30-MIN BUSINESS VISUAL AUDIT WITH ME.
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