Woman Behind The Brand - Episode #2 - Claudia
- Lala Cogo
- Jan 29
- 2 min read
Post Photoshoot Interview With: Claudia, Holistic Therapist and Midwife
How would you describe the essence of your brand and how you want to help others?
My Brand reflects all aspects of healing and health, physical, emotional, and spiritual. I aim to help others meet their needs, no matter where they are in their journey, guiding them with herbal products, floral essences, diet, supplementation, and spiritual healing so they can find balance within themselves.
What inspired you to start your business, and what hurdles have you overcome along the way?
I saw a need for natural therapies that were scientific yet holistic, as I have always liked science and natural healing. My challenge was trying to convey the message of everything I do, which is unique and developed during my career. People still don’t understand the many aspects of it.
What motivated you to invest in a branding photoshoot, and how do you envision these photos aligning with your brand's message?
I like to portray a story that goes beyond words and lies in the scenes and elements around me. My business is personalised, and so are the people I work with; we are all unique. The disease state manifests differently in each individual, as does the treatment. The brand photoshoot represents this dynamic, and I can use diverse backgrounds, poses, and elements to characterise these differences.
How do you plan to incorporate these brand photos into your marketing efforts and overall brand strategy?
I will incorporate them into my website and Instagram and create marketing material.
What advice would you give to other entrepreneurs considering investing in a branding photoshoot to enhance their brand's presence and storytelling?
Photos are best to tell a story because they capture more than just words but feelings and memories and also personalise what you do and what is unique to your brand and style.
WANT TO HAVE A BRAND OF IMPACT? BOOK NOW A FREE 30-MIN BUSINESS VISUAL AUDIT WITH ME.
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